Reports that say that something hasn't happened are always
interesting to me, because as we know, there are known knowns; there
are things we know we know. We also know there are known unknowns; that
is to say we know there are some things we do not know. But there are
also unknown unknowns -- the ones we don't know we don't know."
i first heard this quote by Donald Rumsfeld as part of a cabaret show I did a couple of months ago, and now the
Plain English Campaign have awarded him the
"Foot in Mouth" award
for it.
Other Categories of Award are: Plain English (Open); Inside Write(For
Internal Govt. Documents); Media(Radio/TV & newspapers); Golden
Bulls(for gobbledygook) and the Plain English Web Award. On of my
personal favourites is:
Marks and Spencer for a 'food to go' salad label
The label said 'roast chicken salad', but had a special flash on it saying 'Now with roast chicken'. So what was in it before?'
--------
Leave a comment